http://www.google.com/alerts/
Google enables you to subscribe for updates on any company name or keyword with Google Alerts. Google Alerts are e-mail updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. In addition to providing you with news updates for any keyword term you select, you can also get e-mails if your keyword is mentioned in a blog, the regular Google results, or Google Groups.
This is a great, free tool to keep an eye on any key announcements for companies you promote, as well as positive and negative opinions on the companies in blogs and Google Groups.
Some handy uses of Google Alerts include:
- monitoring a developing news story
- keeping current on a competitor or industry
- getting the latest on a celebrity or event
- keeping tabs on your favorite sports teams
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